Consumer Packed Goods

"Digital Strategies to Prevent Consumers from Sacrificing Brand for Bargain"

CPG companies are challenged by the need to balance traditional retail and wholesale channels with the need to follow consumers into emerging channels such as mobile and social.

Sallybase customer care solutions and programs increase consumer satisfaction and build brand loyalty by bridging the gap between channels. We aggregate information from sources including the brand website, social media sites, and retailer store data. Then, our processes identify important data points and collect data across the entire path to purchase. Sallybase helps CPG consulting companies develop a full lifecycle view of the evolving consumer experience journey from brand awareness to post-purchase interactions to provide more customized recall support and offerings. By analyzing consumer interactions, we provide valuable market intelligence about what consumers really think about your products and actionable insights that help shape your business response.

How we do it

  • Hands on product labs and test kitchens give our agents a practical understanding of how consumers use brands.
  • A proven process for adverse event management and recalls allows us to quickly ramp hundreds of agents while adhering to regulatory documentation requirements.
  • Our Compliments and Complaints management services include handling "Office of the President" correspondence as well as evaluating, decisioning and distributing coupons and incentives.
  • Robust reporting and data analyses integrate offline voice of the customer into operations to improve your product line, consumer affairs, and marketing initiatives.
  • A unified view of the consumer measures and analyzes the effectiveness of cross-channel consumer engagement.
  • Customer Effort Score (CES) reduction strategies that ensure faster issue resolution with fewer escalations, transfers, and repeat contacts.

Consumer Electronics & Technology

We provide solutions to consumer electronics manufacturers around the world, integrating multiple customer interaction channels to maximize customer satisfaction and reduce cost.

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Telecommunications & Media

Supporting a diverse and ever-changing product suite cost effectively while maintaining customer loyalty and driving higher average revenue per user is a challenging balance.

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Retail & e-Commerce

Digital innovation has shifted power from brands to customers. The customer is now in control and delivering an exceptional customer experience means providing service in the channels they prefer 24x7.

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Consumer Packed Goods

CPG companies are challenged by the need to balance traditional retail and wholesale channels with the need to follow consumers into emerging channels such as mobile and social.

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Public Sector

We understands the need for efficient delivery & timely resolution. We work with government departments & public sector organisations to deliver cost effective services to meet public expectations.

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Banking

Retail banking customers service solutions research, purchase and manage increasingly complex banking services on demand using mobile devices anytime, anywhere. The channels through which customers interact with banks provide challenges, but also opportunities.

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Healthcare

Sallybase has the healthcare domain knowledge and innovation to deliver optimized outcomes.

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Insurance

Increased competition, slow growth, and consolidation in the insurance industry means the ability to provide an exceptional customer experience across the lifecycle needs to be a crucial part of your differentiation strategy.

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Travel, Transportation & Hospitality

While airlines and hotels grapple with the shift toward more direct interaction with consumers, independent of travel agents, they also need to balance an increased demand for offer personalization and a transition to online customer contact channels.

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Ready to Work Smarter?

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